Communications and Media the use of social media Essay Example for Free

Communications and Media the use of social media Essay What SouthWest Airlines (SWA) has done is to consolidate customers and fans for the better performance of its operation in light of competition it is facing. This is a clear case where social media is being used as a channel that supports community building, customer collaboration and sharing ideas and market trends that propel the performance of a company. This strategy should be adopted in an ideal education situation so that university systems could look for ways of engaging and motivating learners to be more proactive. Still on SWA, the Company actively engaged fans on Facebook through posting different items and argumentative debates just to gather opinions on what customers expect from them. This is what Dani and Singer (2008) term as ‘discrete approach to marketing and feasibility study on what people expect’ (p. 192). American University of Sharjah needs to integrate a number of social media tools into the learning process to reflect the success SWA has enjoyed within the shortest period of time it has been on business. Beginning with how SWA has integrated Facebook within its platform, it is important to note that what American University of Sharjah should strive to achieve is to have social networking. To contextualize this point, when using Facebook to engage customers, the case (Southern Airlines by Adam Saffer) reports that by posting a video from Air Zealand there were 58 comments and 95 likes. These comments according to the author helped the Company strategize on the best approaches to deal with the demands of its client. Contextualizing this case, research by the Higher Education Research Institute (HERI 2007) has shown that at least 87 percent of students in universities have social media accounts and as such, Facebook account for about 90 percent. This statistics shows that social networking websites have become integral parts of students’ live at American University of Sharjah. It is from this perspective that the university should try as much as possible to engage students in dec ision making process by posting agendas and policies for debate. That is, facebook should be integrated as part of learning process. From the case, it has been noted that SWA communicated with Facebook fans in response to the questions and issues they were having. When there was a query or a problem from their fans, they could respond to the question on time and publicly. This is particularly to the issue that Lala Palelei asked on November 2nd 2009. It is from this approach that it is recommended for American University of Sharjah to actively engage with students through Facebook. As a matter of fact, Alexander Astin proposed a developmental theory that sought to engage with learners (Geyer et al. 2009). In his theory, he proposed that social interaction with learners help them grow psychologically and physically. Just like what SWA did, responding to the issues students are asking should be evidence-based. That is, answers should be well researched so that engagement includes effo rts students invest in their educational activities and such empirically connected to the objectives of the university. Just like SWA, American University of Sharjah is active on Twitter. It is important to note that adoption of official Twitter account is one factor, making it outpace empirical understanding of the use of such technology and the available theories regarding why it (the Twitter account) may alter a number of organizational process is another. It is from this observation that the university should make twitter account serve the purpose SWA’s twitter account is doing. The case reads, ‘of the social tools, SWA has found Twitter to be its primary means of interacting with its public.’ There are inherent reasons as to why the Company finds Twitter to be a source of interaction. Citing a case, it is reported that Jessica Turner had an interesting post concerning newest service location which was geared towards attracting debates on Corporate Social Responsibility (CSR). This post attracted attention of its followers to an extent that the SWA managed to understand dynamic s of the market through what is termed as ‘two-way communication between SWA and its publics.’ Basically, this is the recommendation the University needsa two-way communication between students, teaching staff and the public. This recommendation is evidence-based. Scholars such as Daly (2010) have studied the relationship between social practices and new technologies and found greater utility in the concept of affordance and unity because by positively engaging others through social media forums explain why organizations using same technology are likely to engage in disparate or similar work practices and communication. On 14th December 2014 the University through its official Facebook account posted the 12th NGN10 Competition where engineering students from the university were invited to contribute on the best way to make the lightest tower crane. While this approach is similar to what Christi Day did about his Twitter post on ‘Grab your bag. It’s onâ€⠄¢ it is recommended that for effective interaction, the university should integrate marketing campaign when making such posts so that a conversation is generated between interested parties and students. Flickr and You Tube are other two social media SWA has used to capitalize on the needs of its customers and fans. On Flickr the information provided is that organizations such as the University can use social media to counter unrealistic claims and complaints aimed at tarnishing its image. This is in regard to complain made by Scooteriscracy. However, to maintain transparency and avoid circumstances as the one SWA found itself in, the line between personal business and professional posting should be distinct. It is recommended that the University should be careful in its posting. Nuts about Southwest as the name of SWA’s You Tube should be used as a benchmark in helping American University of Sharjah note that the use of social media also encompasses permitting every employer to self-publish as long as such publication conforms to specific regulations of the institution. It is apparent that the manner in which the University uses You Tube does not allow people, including stude nts to communicate or share their views and opinions across faculties or organizational boundaries. To conceptualize this recommendation, Brzozowski et al. (2009) conducted a research on the benefits of institutional engagements of leaners on social media. After interviewing 425 undergraduate students from the Midwestern institution, is was found that when learners are allowed to share, post or participate in education forums posted through social media there is a positive correlation between student engagement in the affairs of school and success of the school in policy drafting and implementation. In fact it is through this recommendation that SWA has managed to achieve its objectivegreat customer service (being ranked as the airline with the least cases of complaints per passenger since it started monitoring the data in 1987). It is important to mention, just like Fuller and Valacich (2008) does that the usage of social media in American University of Sharjah should be about providing meta-knowledge. That is, making the institution understand the type of people in its environ and what they may do so that good relationships and rapport is maintained. Just like what SWA is doing through blogging, the University could let students and employees create profiles pages on different social media where such pages have corporate directories information, photos as well as summary of content that individuals have contributed. It is from such initiatives that people will learn more about the interests, backgrounds and activities of students, workers. It is apparent that what SWA has succeeded in is creativity which as not only placed it as one of the fasted growing companies but also made it become effective. This will be achieved if the University allows participation by all in social media activities. Finally, Ameri can University of Sharjah has a reputation to keep and for the usage of social media, maintenance of confidentiality, transparency and respect to the property should note be overshadowed by the quest to adopt the recommendation provided. References Brzo zowski, M., Sandholm, T., Hogg, T. (2009). Effects of feedback and peer pressure on contributions to enterprise social media. Proceedings of the 2009 International Conference on Supporting Group Work (pp. 61–70). New York: ACM. doi:10.1145/1531674.1531684 Daly, E. M., Geyer, W., Millen, D. R. (2010). The network effects of recommending social connections. Proceedings of the Fourth Conference on Recommender Systems (pp. 301–304). New York: ACM. doi:10.1145/1864708.1864772 Dani s, C., Singer, D. (2008). A wiki instance in the enterprise: Opportunities, concerns and reality. Proceedings of the 2008 Conference on Computer Supported Cooperative Work (pp. 495–504). New York: ACM. doi:0.1145/1460563.1460642 Fuller, R. M., Valacich, J. S. (2008). Media, tasks, and communication processes: A theory of media synchronicity. MIS Quarterly, 32, 575–600. Geyer, W., Millen, D. R., Dugan, C., Brownholtz, B. (2009). People sensemaking and relationship building on an enterprise social networking site. Proceedings of the 42nd Annual Hawaii International Conference on System Sciences. Los Alamitos, CA: IEEE Computer Society Press. doi:10.1109/HICSS.2009.343 Higher Education Research Institute (2007) College freshmen and online social networking sites.Available at: http://www.gseis.ucla.edu/heri/PDFs/pubs/briefs/brief- 091107SocialNetworking.pdf (last accessed 17th December 2014). Source document

Wood Bison :: essays research papers

The Wood Bison are the largest native land mammals in North America. The wood bison were designated as an endangered species in 1978.   Ã‚  Ã‚  Ã‚  Ã‚  Wood Bison are dark brown terrestrial mammals. They feature very massive heads. They have a shaggy brown coat with long, thick, black beards. Males have short black horns, which curve inward, while females have straight horns. These bison have very large shoulders and a massive hump on their backs. Males are larger than females and measure about 3 to 4 meters long and 1.75 meters high at the shoulders. They weigh between 500 and 1000 kilograms. They are very distinctive animals, capable of running at speeds up to 35 mph.   Ã‚  Ã‚  Ã‚  Ã‚  Wood bison reach their sexual maturity somewhere between the ages of one and three years old. The gestational period for these animals is about 270 to 300 days. The females usually give birth twice over a three-year period and bear only single calves, generally in the month of May. Twins are rare for the wood bison. Calves are weaned at about 7 months, but are able to graze with the herds from the time they are a week old.   Ã‚  Ã‚  Ã‚  Ã‚  Wood bison spend much of their time grazing. They enjoy a diet of wild oats, rye, and wheat, lichens, horsetails and berries. They swallow their food unchewed and when they rest later in the day, they bring up this unchewed food, called cud, and chew it.   Ã‚  Ã‚  Ã‚  Ã‚  The main enemies of the wood bison are the wolf, coyote, and grizzly bear. Of course, their main enemy is man! This breed has also had numerous problems with disease. Anthrax was a major problem for these animals before 1978. They have also had problems with tuberculosis. Another kind of threat is from drowning. It is not uncommon for several hundred animals to drown by falling through thin ice.   Ã‚  Ã‚  Ã‚  Ã‚  The wood bison was never an organism with an extremely large population. In the 1800’s, it was estimated that the population was at about 168,000 animals. They were almost hunted to extinction in the 19th century. In fact, by 1893, it was estimated that only 250 wood bison existed. By 1922, their population rebounded to about 1500 animals. It was then that Wood Buffalo National Park was established. The goal of the park was to save the wood bison from extinction and to preserve their shrinking habitat. Inbreeding and disease once again diminished the herds, but in 1957, a herd of about 200 pure wood bison was discovered in a remote corner of the park.

American Revolution Essay

The American Revolution is said to be one of the most impacted events that shaped America into what it is today. The American Revolution was also known as the American War of Independence, which lasted for eight long dreadful years. There were many causes that caused the revolution which also lead to terrible events afterwards (although some of the outcomes were good). One of the causes was the Stamp and Sugar Acts, 1763–1766. The Stamp Act (1765) was â€Å"designed to raise revenue from the American colonist in the thirteen colonies.† (landofthebrave.com) The Sugar Act (1764) set a tax on sugar and molasses that was imported into the colonies, and also taxed other foreign trading goods. (historyrocket.com) Another cause of the American Revolution was the Boston Massacre and Boston Tea Party, 1770-1773. The Boston Massacre was a â€Å"protest against the tax collector’s, government officials and merchants,† British troops were called in to handle the crowd s, but when they got there the crowd had grew. When the crowd and troops fought, only 5 civilians were killed. The Boston Tea Party happened on December 16, 1773, which was when the crowd in Boston dressed up disguised as American Indians, then they boarded ships which contained the tea, and then proceeded to dump 342 chests of tea that belonged to the East India Company into the sea. Another cause of the war was that the American colonies had a growing demand of freedom, to get away from the British. One of the effects that came out of the American Revolution was the Declaration of Independence. The Declaration of independence was written in July of 1776, by Thomas Jefferson. It â€Å"explained why the colonies have overthrown their ruler and chosen to take their place as a separate nation in the world.† (sparknotes.com) The Declaration Independence was to express the way that the colonies were now their own, not under British rule anymore. People in the United States of America now celebrate this very special holiday every year on July 4. Another effect of the American Revolution was the Bill of Rights, December 15, 1791. The first ten amendments of the Constitution are known as the Bill of Rights, and are ten of the most important amendments written in many peoples opinion. After the war, trading with other countries in the Mediterranean became even more difficult. This was because there was a lack of protection by British navy from all of the pirates out in the open sea.

Benefits of Canadas Plastic Currency

Canada is trading in its paper currency for plastic. No, not credit cards, actual plastic money. Sometime late in 2011, the Bank of Canada replaced the nations traditional cotton-and-paper bank notes with currency made from a synthetic polymer. Canada purchases its plastic money from a company in Australia, one of nearly two dozen countries where a plastic currency is already in circulation. New Imagery for New Currency The first polymer-made currency released was the $100 bill, released in 2011 and adorned by the 8th Prime Minister Sir Robert Borden.The new $50 and $20 bills followed in 2012, the latter featuring Queen Elizabeth II. The $10 and $5 bills were released in 2013. Beyond the figurehead, the bills feature a number of interesting design elements. These include an astronaut, the research icebreaker ship CCGS Amundsen, and the word Arctic spelled out in Inuktitut, an indigenous language. Scientific research and innovation are especially well represented on the $100 bill, with depictions of a researcher sitting at a microscope, a vial of insulin, a DNA strand, and an electrocardiogram printout, commemorating the invention of the pacemaker. Practical Benefits of Plastic Currency Plastic money lasts anywhere from two to five times longer than paper money and performs better in vending machines. And, unlike paper currency, plastic money doesnt shed tiny bits of ink and dust that can disable ATMs by confusing their optical readers. Polymer bills are much more complicated to counterfeit. They include a number of security features including difficult-to-copy transparent windows, hidden numbers, metallic holograms, and text printed in a minuscule font. Plastic money also stays cleaner and becomes less grubby than paper money, because the non-porous surface doesnt absorb perspiration, body oils, or liquids. In fact, the plastic money is virtually waterproof, so the bills wont be ruined if they are left in a pocket by mistake and end up in the washing machine. Actually, plastic money can take a lot of abuse. You can bend and twist plastic currency without damaging it. The new plastic money is also less likely to spread disease because its harder for bacteria to cling to the slick, non-absorbent surface. Canada will also pay less for its new plastic money. While the plastic bank notes cost more to print than their paper equivalents, their longer life means Canada will end up printing far fewer bills and save a substantial amount of, well, money in the long run. Environmental Benefits All in all, it looks like plastic money is good for the government and good for consumers. Even the environment could end up cashing in on the trend toward plastic currency. It turns out plastic money can be recycled and used to manufacture other plastic products such as compost bins and plumbing fixtures. A life-cycle assessment commissioned by the Bank of Canada determined that over their entire life cycle, the polymer bills are responsible for 32% fewer greenhouse gas emissions, and 30% reduction in energy need. Yet, the benefits of recycling are not exclusive to plastic money. For the past several years, various companies have been recycling worn-out paper currency and using the recycled material in products ranging from pencils and coffee mugs to, ironically  and  appropriately, piggy banks.